Category: Licenses

Trading Card Freebie

  After spending a lot of time on free-to-play, I'm shifting to a game industry that is getting no love. Together with the wizkids over at To Be Continued, LLC I'm been working on a white paper that we plan to launch into the world in a few weeks. Trading Card Games (TCG), roughly the same size as casual gaming, are a natural extension of currently emerging free MMOs. For one, trading card games attract the same demographic. The immensely popular Yu-Gi-Oh!, which dominates with about 50% of the entire market, is hot sh*t with 12 year olds.
— read on

Maximum Hulkness

Screenshot of "Maximum Hulkness"

The cure for the common GTA clone. Heck, the Hulk puts GTA to shame.  One enjoys roaming one's habitat and stir some excitement. But it's difficult to outrun those pesky Liberty City law enforcers. And in all the Spiderman games, the city is really boring. But not no more. — read on

Female Advergaming gets Funded. Blows.

It is an obvious proposition: women like casual games, and advertisers like women. Therefore, advertisers like casual games. And so, unsurprisingly, a host of female-targeting games are sprouting all over the Interwebs. Thanks to the technical convenience of flash-based games, every site, blog and forum now features some idiotic clickable nonsense. But, unlike some of the people who are investing money in this, I'm skeptical that some of these new 'portals' will successfully persuade any women. Example. — read on

Yummmm…Bionic Commando

Screenshot of "Yummmm…Bionic Commando"

Yes, I too am a sucker for those games from the past. It's like remembering that fling you had in the summer of 198x. Well, I just ran into her on the street and she is looking fine... — read on

Quoted. Sort of.

After the exciting release of the report that I wrote with DFC Intelligence on the game activities of big media companies, Business Week is running a story this week that seems informed by my writing. — read on

Out now: Media Co’s & Interactive Entertainment Industry

Over the past year I've been working with David Cole from DFC Intelligence on a report that investigates all the videogame-related activity of media companies. And it's finally available. — read on

ESPN [Disney/Hearst]: sports & video games

As if it needed any evidence that video games are the sports of the 21st century, ESPN has announced it'll add a slew of 40 games to its site. Under the name ESPN Arcade, created in collaboration with casual & advergame developer Skyworks, sports fans can play online and collect trophies and other obviousness. — read on

Disney triples game dev effort

According to this article, Disney is reaching out and grabbing itself a piece. Last year Disney spent about $100 million on game development, which has increased to $130 million this year and, over the next five years, will further grow to $350 million "per year in video game investment, principally consoles and handhelds," according to CFO Tom Staggs. — read on


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About Waffler

Joost is fascinated by games and human behavior. His research explores video games as an entryway to contemporary media culture. After completing a Master's degree in Media studies in Amsterdam, he continued his research in New York. There he was project manager on a landmark investigation of three decades of ownership trends in the American media landscape, the results of which were part of a congressional testimony, a series of articles and a book. In 2010 he received his doctorate from Columbia University for his dissertation titled "Social Gaming and Communicative Exchange." Joost currently teaches at the NYU Game Center.

In addition to his academic pursuits, Joost is also founder and CEO of an online games research firm called SuperData. In early 2010 the company secured multi-year seed funding, and today employs five people. Clients include publishers such as Electronic Arts, SEGA, Wargaming.net and Pokémon as well as all the major Wall street firms.

Joost lives in the East Village with his wife Janelle and son Maximus.

Selected Presentations
  • Video Game Data & Trends, Ottawa International Game Conference, Canada, 2013.
  • Business Principles and Market Trends for Multi-Platform Games, Festival of Games, Amsterdam 2013.
  • 2013 Game Changers: How Will Devices Impact Your Future Growth? (keynote), Game Developer Conference, 2013.
  • Free-to-Play State of the Industry, Game Connection Paris, 2012.
  • Online Games Research: Getting Publishers to Play Nice, New Media, New Demand Measurement Methodologies, 2012 Columbia University.
  • The Great Unboxing: Major Trends in the Transition to Digital and Free-to-Play Gaming, DCM East, 2012.
  • The Rise of Free-to-Play, moderator and co-organizer, Re:Play - The Theory, Practice, and Business of Video Games, 2012, NYU.
  • Trading Card Games: Delivering the Digital Promise, PAX East, 2012.
  • From Asteroids to Zynga: Three Decades of Game Design and Revenue Models, GDC Online, 2011.
  • Video Game Industry, 2010 Fordham University, 2010.
  • Social Media and TV, LATVfest, 2010 Los Angeles.
  • Top 5 Trends in Gaming, NY Games Conference, New York, 2009.
  • Kids, Tweens & Teens, State of Play IV, New York Law School, New York, 2009.
  • Game Theory, Play Money, Columbia Business School, New York, 2008. (event organizer)
  • Media Economics: The Question of Ownership, Hunter College, New York, 2008.
  • On Game Mod Communities, 106th Annual Meeting of American Anthropological Association, Washington, DC, 2007.
  • Game Mods & Post-Industrial Play, CITI Visiting Scholar’s Brown Bag Lunch Seminar Series, Columbia Business School, New York, October 2007.
  • The Video Game Vocabulary and the Production of Meaning, MiT5: Creativity, Ownership and Collaboration in the Digital Age, Massachusetts Institute of Technology, Cambridge, April 2007. (abstract)
  • Cities, Games and Media: Playing with and in the Urban Setting, Time|Space Dynamics in Urban Settings, Technishen Universität, Berlin, May 2007.
  • The Aesthetic Vocabulary of Video Games, Seventh Annual Convention of the Media Ecology Association, Boston College, Chestnut Hill, November 2006.
  • Haussmann’s Media Environment (revised), Sixth Annual Convention of the Media Ecology Association, Fordham University, New York, May 2005.
  • Media Technology & Society: Video Game Theory, Dissertation outline, Columbia University, New York, April 2005.
  • Good Day New York, Fox Television, aired August 20th, debate with Attorney Sanford Rubenstein on videogame violence, August 2004.
Contact: joost at waffler dot org

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