MTVN & There.com (Makena Technologies)

I’m not sure that this counts as a gaming property. But I guess it’s all the same to whoever is making money of this project…

“There.com parent company Makena Technologies announced today that it has collaborated with MTV Networks to launch “Virtual Hills,” an online extension of the popular MTV television show “The Hills.” Fans of the show can immerse themselves in a virtual environment that replicates the show’s Hollywood setting, interact with cast members in- world, and participate in special events closely tied to the show’s storyline.”

URL: virtualhills.mtv.com