IP Project

I’m working on a project that looks at the gaming properties of (large) media companies. On this page I’ll list some of the press releases and other online sources to this end. If you want to read the whole thing though you’ll have to subscribe to DFC Intelligence.

Rationale: Obviously with all the interest in online games, adver-gaming, and unnecessary but vast virtual worlds media companies will try and push their existing properties into game space. Whether or not this will yield any innovative gaming is another question, but it is a strong move away from the traditional model of making movies out of games and vice versa.

06/18/07: Disney — Papaya Studios; 1st Playable Prod.
04/17/07: EA + Endemol: Virtual Me
04/03/07: Warner Bros. Interactive + TT Games: LEGO Batman
03/22/07: Midway + Adult Swim (Time Warner): ATHF game
03/05/07: South Park (MTVN/Comedy Central) on your XBOX 360
03/07/07: EA, MTV, and Harmonix
02/28/07: NBC Universal + EA: iVillage & Pogo.com
02/27/07: Ubisoft becomes movie studio
02/27/07: King.com + FremantleMedia (RTL Group/Bertelsmann): American Idol Online
02/21/07: MTVN + GameTrailers.com: Game Head
02/20/07: Hearst + Arkadium, Inc.
02/20/07: Vivendi + Wanako Games
02/15/07: Sprint + Namco: Scene It
02/09/07: NBC Universal + Sierra Online (Vivendi Games): Battlestar Galactica
02/07/07: Sony Pictures Entertainment: movies + games
01/29/07: Midway & Viacom
01/26/07: SOE, online card games, and Hollywood IP
01/19/07: Harmonix loses GT: III to NeverSoft (Activision)
01/15/07: MTV Networks + Makena Technologies (There.com)
01/12/07: Buena Vista Games + SUNFLOWERS
01/11/07: Midway + Happy Feet (Warner Bros.)
01/04/07: Showtime Game Venture
12/29/06: Capcom + Hyde Parke Entertainment (Street Fighter)
12/15/06: WBIE + SCi/Eidos
11/09/06: MTV Networks + Nexon (Korea)

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About Waffler

Joost is fascinated by games and human behavior. His research explores video games as an entryway to contemporary media culture. After completing a Master's degree in Media studies in Amsterdam, he continued his research in New York. There he was project manager on a landmark investigation of three decades of ownership trends in the American media landscape, the results of which were part of a congressional testimony, a series of articles and a book. In 2010 he received his doctorate from Columbia University for his dissertation titled "Social Gaming and Communicative Exchange." Joost currently teaches at the NYU Game Center.

In addition to his academic pursuits, Joost is also founder and CEO of an online games research firm called SuperData. In early 2010 the company secured multi-year seed funding, and today employs five people. Clients include publishers such as Electronic Arts, SEGA, Wargaming.net and Pokémon as well as all the major Wall street firms.

Joost lives in the East Village with his wife Janelle and son Maximus.

Selected Presentations
  • Video Game Data & Trends, Ottawa International Game Conference, Canada, 2013.
  • Business Principles and Market Trends for Multi-Platform Games, Festival of Games, Amsterdam 2013.
  • 2013 Game Changers: How Will Devices Impact Your Future Growth? (keynote), Game Developer Conference, 2013.
  • Free-to-Play State of the Industry, Game Connection Paris, 2012.
  • Online Games Research: Getting Publishers to Play Nice, New Media, New Demand Measurement Methodologies, 2012 Columbia University.
  • The Great Unboxing: Major Trends in the Transition to Digital and Free-to-Play Gaming, DCM East, 2012.
  • The Rise of Free-to-Play, moderator and co-organizer, Re:Play - The Theory, Practice, and Business of Video Games, 2012, NYU.
  • Trading Card Games: Delivering the Digital Promise, PAX East, 2012.
  • From Asteroids to Zynga: Three Decades of Game Design and Revenue Models, GDC Online, 2011.
  • Video Game Industry, 2010 Fordham University, 2010.
  • Social Media and TV, LATVfest, 2010 Los Angeles.
  • Top 5 Trends in Gaming, NY Games Conference, New York, 2009.
  • Kids, Tweens & Teens, State of Play IV, New York Law School, New York, 2009.
  • Game Theory, Play Money, Columbia Business School, New York, 2008. (event organizer)
  • Media Economics: The Question of Ownership, Hunter College, New York, 2008.
  • On Game Mod Communities, 106th Annual Meeting of American Anthropological Association, Washington, DC, 2007.
  • Game Mods & Post-Industrial Play, CITI Visiting Scholar’s Brown Bag Lunch Seminar Series, Columbia Business School, New York, October 2007.
  • The Video Game Vocabulary and the Production of Meaning, MiT5: Creativity, Ownership and Collaboration in the Digital Age, Massachusetts Institute of Technology, Cambridge, April 2007. (abstract)
  • Cities, Games and Media: Playing with and in the Urban Setting, Time|Space Dynamics in Urban Settings, Technishen Universität, Berlin, May 2007.
  • The Aesthetic Vocabulary of Video Games, Seventh Annual Convention of the Media Ecology Association, Boston College, Chestnut Hill, November 2006.
  • Haussmann’s Media Environment (revised), Sixth Annual Convention of the Media Ecology Association, Fordham University, New York, May 2005.
  • Media Technology & Society: Video Game Theory, Dissertation outline, Columbia University, New York, April 2005.
  • Good Day New York, Fox Television, aired August 20th, debate with Attorney Sanford Rubenstein on videogame violence, August 2004.
Contact: joost at waffler dot org

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