MTVN’s Online properties: Rapt Inc & your children

I’m not going to say it’s child labor just yet. But this whole “user-generated content” thing is started to take on some serious proportions as companies deploy tools to monetize on “kid created original content.” At least give them some free stuff.

A company called Rapt Inc. will be deploying its “media monetization platform across MTVN’s U.S.-based online properties.” Its various solutions, such as “Inventory Manager” and “Price Director” will assist MTVN in capturing “maximum value for its advertising assets.”

That would all sound dandy, if it weren’t for the awkward coincidental press release in which MTVN’s Nickelodeon announces to start directing kids “to a website to post their kid created original content, which may be either scripted into a future iCarly (some show) episode or become part of Carly’s web cast online.”